Content marketing agency
Partner with us in 3 ways
Increase Traffic and Conversions
Quality content on your website or blog increases organic traffic, and converts visitors into customers.
Build Loyalty by Educating Your Customers
Content marketing is the number one activity to build brand loyalty by educating and offering real value to your visitors.
Gain Subscribers through Lead Magnets
Lead magnets are a great way to earn trust by offering visitors and potential customers quality content in exchange for their emails.
Position your Brand as an Industry Thought Leader
Our results-driven approach to content marketing includes:
keyword analysis
In-depth keyword analysis and best practice SEO writing
high quality
Crafting content that generates high quality, targeted leads
monitoring
Continuous monitoring, testing, and improvement to boost performance
stands out content
Understanding your audience and competitors to create content that stands out and converts
best practice SEO writing
In-depth keyword analysis and best practice SEO writing
targeted leads
Crafting content that generates high quality, targeted leads
Our content development agency’s process:
We create actual value for people and businesses, for the long run.
Brand Strategy
Our team is geared to provide a quality content strategy that is aligned to your brand. We start with meetings and questions to define your brand tone and identity, then combine search data and industry analysis to create a powerful brand strategy.
Trends and Keyword Analysis
Continuing research into keyword trends and content updates allows our content creation agency the opportunity to formulate quality content that is relevant to each audience.
Aligning of Content and Copy
Our content writing agency will produce top quality content to share with your audience, while also aligning content to the copy on your website or blog. It’s important to publish content that is consistent with your brand voice.
Publishing and Monitoring
Part of the content marketing process is the publishing of content onto websites, blogs, and various domains on the web. We also monitor content, as fresh updated content satisfies Google, and we monitor the link portfolio to maintain growth in authority and trust with Google.
Trusting the Process
Our SEO copywriting agency uses quality SEO writers and content creators to source and create the best quality content required for your audience. Clients are advised to trust our experienced and reputable writers throughout the process to get great results!
Strategy development
Where are there content gaps in your website? How can you turn your site into a more useful, comprehensive and user-friendly resource for your audience? Addressing these questions is how you grow your organic traffic, and that’s what our SEO consultants will help you do.
Software recommendations
Finding the right tools to automate and streamline your SEO research and planning is massively valuable – but there are a heck of a lot out there to choose between! We’ll give you advice and training on the ones that are right for your industry, needs and budget, without distracting frills you don’t need.
Ongoing Support
Want to keep us on standby for expert guidance, advice or technical reviews? We’ll put together a cost-effective maintenance or retainer package for your company, so you can enjoy total peace of mind going forward.
World's Fastest
Cutting edge content marketing to take your company to the next level
Part art, part science – content marketing is about so much more than SEO. It’s about building your brand’s reputation and trustworthiness, informing and entertaining your audience, boosting brand awareness and customer loyalty, and ultimately generating quality leads that convert into revenue for your business.
That’s where Ruby Digital’s experienced team of SEO copywriting experts and graphic designers come in. From engaging social media posts, to informative website copy and compelling blog and guest posts on high authority sites (all coupled with our expert SEO knowledge and proven digital marketing strategies) our content marketing team will be proud to represent your brand.
World's Fastest
How does content marketing in South Africa work?
At Ruby Digital we understand just how hard you’ve worked to build your business, and how much you’re invested in its success. That’s why we always start our content marketing approach by really getting to understand your company’s vision, voice, aesthetics and brand image, and the kind of relationship you want to build with your potential customers.
By then combining our proven digital marketing and SEO strategies with content and copy that reflects all of these things, we’re able to create content that’s compelling, appeals to your target audience, and outperforms the competition -while still aligning with your unique vision.
World's Fastest
What are the benefits of partnering with a content writing company?
First and foremost, content marketing only works if you have the time and resources to do it! With a business to run, setting time aside to write up a weekly blog post, daily social media updates or well-researched industry articles, often becomes impossible. This is a great pity, because there’s no better way to drive free traffic to your website than through great content. It’s why so many businesses turn to content creation companies in the first place.
What many content marketing companies in South Africa lack, unfortunately, is the crucial SEO component. Your average content agency in Cape Town or Johannesburg likely doesn’t have a team of SEO specialists on hand to guide the content creation process.
This matters because aside from the quality of your content, you need to make sure you’re addressing the questions your potential customers are asking. You need to make it easy for search engines to see that your content is relevant when their users are looking for information about your industry. This SEO component is what makes Ruby Digital one of the top content marketing agencies in South Africa.
SEO writing companies bring the art and science together. We analyse keyword and search volume data, as well as target market behaviour, to identify what kinds of content your ideal customers will find most helpful. Our expert copywriters in Johannesburg and Cape Town can then go about creating awesome, engaging content that satisfies that need.
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